The Real Dirt on Water

Published on: December 16, 2013.

Water. Without it the planet couldn’t sustain life — plant or animal — let alone human life. Today’s lifestyles have elevated this clear, odorless, tasteless liquid to new heights. According to National Geographic Magazine, total annual bottled water sales in the U.S. hit 9.1 billion gallons. Do we really need to drink so much bottled water? And what about the water we bathe and clean with? Read on to find out what you can do to make all the water in your home every bit as potable and chemical-free as that found in the supermarket.

Hard vs. Soft Water: Trouble & Troublesome

While the difference is simple to understand, correcting the problem isn’t always as easy. Hard water is water that has a high mineral content. Minerals including calcite, gypsum and magnesium such as dolomite and sometimes even iron. While hard water is generally not harmful to one’s health it does take a serious toll on the machines that require its use, shortening their lifespans. That includes everything from household coffee makers and washing machines to industrial boilers and cooling towers. In domestic settings, hard water is often indicated by a lack of suds when soap is agitated in water and by the formation of limescale in tea kettles and water heaters.

Soft Water: It’s a Matter of Taste

The slippery feeling experienced when using soap with soft water occurs because soaps tend to bind to fats in the surface layers of skin, making soap molecules difficult to remove with the simple act of rinsing. In contrast, in areas with hard water, the rinse water contains calcium or magnesium ions which form insoluble salts, effectively removing the residual soap from the skin but potentially leaving a coating of insoluble stearates on tub and shower surfaces, more commonly known as soap scum. Although soap scum is generally considered a nuisance, its contact with vinyl shower curtains tends to leave behind a rich microbial biofilm containing potentially pathogenic bacteria.

Which of these effects–hard vs. soft water–is considered more or less desirable varies from person to person, and those who dislike the sliminess and difficulty of washing off soap caused by soft water may harden the water by adding chemicals such as baking soda, calcium chloride or magnesium sulphate.

The act of water softening is the removal of calcium, magnesium and certain other metals in hard water. The result? Your water is more compatible with soap and tends to extend the lifetime of plumbing and kitchen and bath fixtures.

Kinetics: The Best of Both Solutions

Whether you’re correcting water that is too hard or too soft, kinetics is the clear choice for clean, fresh water from every tap and house. Put simply, the kinetic energy of an object is the energy it generates due to its own motion. This means that the energy of your water is cleaning and conditioning your water to its desired state. Kinetico Series water systems are water treatment systems that operate on this very premise.

The Kinetico system of water softeners all offer dual tanks for an unlimited supply of clean, soft water. They are non-electric, always online, regenerate on demand and have no computers or timers to set, adjust, repair or replace. What’s more Kinetico water softeners are all protected by a 10-year warranty on all parts.

To learn more about the condition of your water and the various solutions, contact Gordon Brothers Water at (800) 331-7611.

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